Meet Our Consultants

courtney gutierrez

new patient SYSTEMS and sTRATEGIC MARKETING

Courtney Gutierrez joined the Hummingbird team to collaborate with treatment coordinators to refine the new patient process and contribute to practice growth through marketing efforts. Courtney is a seasoned professional with over 16 years of experience in general dentistry as a hygienist, orthodontics, mentoring, customer service, and leadership. Her passion lies in developing innovative solutions to improve the overall process for new patients, ensuring they feel valued and loyal to the practice. She aims to enhance patient engagement, satisfaction, and practice efficiency by leveraging cutting-edge technologies and streamlined workflows. Notably, Courtney is Lindsay’s sister and shares the same fabulous personality.

new patient systems Consulting services

• New Patient call effectiveness

• Verbal skills training - preparing patients to start

• Customized Treatment Coordinator and New Patient Team training programs

• Detailed exam flow design and scripting 

• Sales techniques and relationship building

• Fee presentation and treatment contracts 

• Protocol for same day starts and virtual consults

• Assessment of forms, letters, emails, and all new patient communication

• Utilization of technology in case presentation

• Follow up protocols for Start Needed, Ready to Start, and Growth Guidance/Obs Recall

practice Marketing Consulting services

  • Marketing Coordinator/Manager Training 

  • Annual Marketing Calendar build-out 

  • Comprehensive Marketing & Competitive Analysis

  • Branding - brand kits and brand messaging

  • Annual budget assessment and development

  • Community Marketing and Events

  • Referral Marketing 

  • Patient and Staff Marketing 

  • Marketing Deliverables and Collateral assessment

  • Startup launches and communication timeline

  • New Office launches and communication timeline

  • Marketing Resources and Organization 

DIGITAL MARKETING

  • Website analysis and advisory 

  • Online Listings review and management 

  • Social Media planning and management* 

  • Editorial Calendar Development 

  • Digital Advertising Campaigns